Olimex is designing Open Source Hardware Linux computers since 2012. They are adopted by hundreds of manufacturers all around the world and prove the Open Source business model is sustainable. The lecture is about the advantages which OSHW bring to the industrial vendors and what drives their decision to use our boards. We will explain the benefits for the SOC vendors to have OSHW designs with their ICs, the end user benefits and how OSHW helps us to excel our products and make them better and better.