Video compression has been around for many years now yet the basic structure of a video codec remains largely similar. And although the basis remains similar compression keeps improving. How long can this be worked on and improved before its simpler to start with something radically different. What technology would still work in a hypothetical new codec? What technology would still realistically work in a hypothetical new codec? Do software complexity, hardware area, feature needs and overall possible compression always balance out when creating video codecs? This talk shall attempt to answer most of these questions.