If you have a project or a business, how are you measuring growth, adoption, and success? Many companies need help understanding how open source community success translates into commercial success ( or a sustainable business ). The conversion from free open source users to paying customers is a challenging one, but there are some common techniques and practices successful companies deploy. For example: Optimizing your user journey is critical and can make or break your success. Did you know, for instance, some of the best companies can convert users browsing their documentation to those downloading their software at a 5:1 ratio, while others convert at a 500:1 ratio. How do you optimize your journey to enable people to not only easily download your software but use it? During this talk, I will outline the best practices, metrics, and processes you should follow when looking to build or grow your business.