Open Source is a great philosophy, but for designers it doesn’t necessarily feel like a natural fit. Even at Yoast, which lives and breathes open source, the design team has had their struggles with this - and still does to this day. We have a strong brand identity that lives in our shared consciousness, but how can we explain this well to a new team member, or someone outside the design team, or even outside the company? In this talk, we’ll talk about the process we went through to get our designers to think outside their own heads, and the way we're creating a shared vision through the ‘Yoast Design Meeting’.