Brussels / 31 January & 1 February 2015


How adblockers work

There is an increase in popularity of adblockers. Adblock Plus is the oldest and most popular one, with over 50M users. But most people still don't know how an adblocker actually works. In this talk I will attempt to explain how adblocking works, at least how we have implemented it in Adblock Plus.


Sebastian Noack