Personas were made famous by Alan Moore in "The Inmates are Running the Asylum", a seminal book on user interface design for computer programmers. They have been used for decades in the marketing industry to help target specific market segments with ads and products. Personas help you frame feature discussions while developing your software, guide your communication and conference strategy, and ultimately help you to have a more popular, better project. This presentation will cover the basics of: What is a persona? How do I come up with one (or several) for my project? What can I do with them?