Your project is awesome, so where is everybody? "Messaging" may sound like marketing-speak, but the term is from the world of non-profit organizing. How do you attract more people when your goal isn't all about the money? Messaging starts with relatively easy stuff like your elevator pitch and an FAQ and becomes more advanced when you start thinking strategically about fighting negative stereotypes, finding your niche and constantly soliciting feedback. This talk is for people who are interested in refining their message and more effectively sharing their excitement about the free software movement.