This talk will give an insight view on what we did during the last almost three years, building 'structr'. I'll speak about the early days, present material from the first prototypes, how the project evolved from a naïve CMS approach to a sophisticated REST backend framework driven by a customer project, and how we're now building CMS components and more projects on that basis. I'll end up with some conclusions and a short demo of structr. In an extensive Q&A session, I'd like to answer questions, discuss different approaches and lessons learned, and maybe give some hints to help and encourage people to get started with Neo4j or graph databases in general.