Adobe spends around USD$2.7bn annually on product development, sales and marketing for its Experience Cloud product suite. In comparison, Drupal has historically had no centralised product management or marketing, let alone ANY coordinated budget! This talk will look at the challenges Drupal is facing now that it competes head to head with proprietary giants like Adobe in the enterprise sector. From the perspective of his role on the Drupal Association board, Owen will discuss the strategies and initiatives the Drupal community is starting to put in place to remain competitive and how these approaches can be shared by other open source projects.