A reliable CI/CD pipeline is the backbone of every modern project, yet there's limited visibility into its processes, often requiring manual review and analysis of build outputs. By leveraging OpenTelemetry standards we want to bring observability to our pipelines, making the software delivery process fully observable. Join our journey redefining CI/CD observability, learn how you can start implementing the techniques we are using at Grafana Labs to ensure your pipelines are more reliable and stay performant over time, how to identify flakiness, bottlenecks, and how we envision a future where - no matter your system or your observability solution - we can effortlessly have full visibility over our software delivery process. You will learn what it takes to make CI/CD fully observable, how we think OpenTelemetry is going to play a major role in this, what obstacles we encountered, what are the challenges ahead and how anyone can help shape the future of CI/CD observability.