In open source, we talk a lot about the importance of community, but community isn’t something that happens by accident. Drawing on the speaker's experience building cloud native communities around CNCF, Cilium, and eBPF, this talk is a practical introduction on how to create a place that people want to be.

Marketing is a one to many megaphone while community is constructed through a network of one to one relationships. We will break down the steps to develop these relationships from seeding the initial champions to leveraging existing communities to successfully growing beyond the reach of any one single person. The audience will walk away understanding how these one to one relationships and friendships are key to a successful community and how they can create one around their open source project, product, and company too.